Business development

Why is content marketing so important?

Content marketing is a strategy that is a necessary part of business today for success and sustainability.

Logistics: basic concepts and role in modern business

Logistics is a complex activity aimed at organizing the efficient flow of material and information resources from suppliers to end users.

Kaizen: how the Japanese management system works

Kaizen, derived from the Japanese words "kai" (change) and "zen" (good), refers to the mindset of continuous improvement in all aspects of an organization.

How to start a business – advice from entrepreneurs

Entrepreneurship experts with experience in running their own business will answer questions about why you should try starting a business, what are the pros and cons of running your own business.

Cold calling – how to get what you want from a client?

Cold calling is a telephone sales technique, it is the voice that will become the main tool for achieving the goal. It should inspire confidence, be positive and assertive. Any phrase leads to a result!

How to promote Instagram yourself – step by step instructions

Instagram audiences are always grateful for people who have a twist and originality that can hook you. No copy-paste or appropriation of other people's ideas.

BPM – Business process management

Business process management is a method by which organizations manage and improve their processes.

Content is King

Content is the inner essence, the inner content. This concept does not mean physical, non-material content: for example, the term does not apply to a box or bag.

Business: what types are there and the main nuances of a successful launch

Business is a type of activity carried out by entrepreneurial entities in order to realize the main task - to make a profit.

SWOT analysis – identify the strengths and weaknesses of your business

Having completed a SWOT analysis, you will get a clear picture of the position of your personal business in the market. It will also help to identify and understand issues affecting the business and future prospects.

Handmade: a source of income or just a hobby?

Handmade is an original handmade creation. It is of high quality, creative and unique, and therefore is in great demand, highly appreciated by others, has artistic value.

Slogan: how to create the right slogan for your business

Slogans are quite simple and easy to remember. For example, when you hear "Just do it", most people already know which company logo is next to the slogan.

Webinar – a method of communication of the present and the future

Webinar - a webinar, derived from the words "Internet" and "seminar", is a video event, presentation, lecture or seminar that is and is held exclusively in the Internet using webinar software and complete with an online audience. They are also sometimes referred to as "webcasts".

SLA – Service Level Agreement

SLA is one of the fundamental principles of interaction between a service consumer (primarily in the field of integrated automation) and an IT developer/integrator who carries out projects in accordance with the basic principles of such an agreement.

Business model: how to choose the most effective

Business Model is a description of the company's plan to make a profit. "Business Model" is a recent addition to the lexicon. It was first used by Peter Drucker in 1994.

USP – Unique selling proposition

Unique Selling Proposition (USP) is what makes your product or service different from the competition and answers the customer's question, "Why should they buy your product?".

PESTLE – business planning tool

PESTLE Analysis (PESTEL) is a strategic business planning or market research tool for small business owners to identify, analyze and monitor the key external factors that affect their business now and in the future.

Home business ideas for women

A home business for women is an opportunity to make your ideas and dreams come true.

Online store – a fast, economical and convenient tool for shopping

Online store - an interactive site that demonstrates products and provides an opportunity to order them.

Dropshipping is an effective way to trade for entrepreneurs

Dropshipping is a type of business in which the intermediary performs all the functions characteristic of trade without direct contact with the goods.