Quiet luxury is a classic in the fashion world. In literature, it is customary to separate two trends: classics and journalism. Without going into details, journalism is a fashionable and mass trend, something that is understandable to contemporaries and may lose relevance over the years. Classical literature is understandable, close and relevant despite the centuries. She is always on topic.
This is the shortest and simplest answer to the question why quiet luxury is a timeless style. These are objects that are comme il faut, regardless of the situation or century.
It is incorrect to say that the style of quiet luxury is back and in trend; it is more correct to formulate that this style is becoming popular among consumers in other segments (premium, subpremium and even mass market). This trend only underscores the claim that “quiet luxury” is timeless.
The main marker of style is the inability to count it
Fashion is fleeting, but quality and/or individual design remain relevant regardless of what trendsetters dictate. This is very clearly evident, for example, in the category of accessories: jewelry and watches. Clothes rarely become collectibles or even lucrative investments, while watches do.
The most popular two types of watches in this area: classic models of old brands, that is, devoid of fashionable complications or design solutions, and the “simplest and most understandable” are just watches; the second segment is name brands that create limited collections with serious complications, but at the same time do not invest in aggressive marketing.
It is impossible to “count” such a watch on the hand: how serious and successful its owner is, as, say, a gold Rolex screams, but at the same time, it is the owner who knows the value of such an accessory. For example, a well-known brand notes that, regardless of fashion, the most popular models have always been those with a hidden tourbillon – placed on the side facing the hand, when only the owner knows that this is not just a watch, but a complex engineering mechanism or models; where there is no inlay with precious stones, but special alloys with unique characteristics are used.
Good taste
An image chosen with taste will always and at any time be comme il faut, will always emphasize advantages and hide disadvantages, regardless of age and external data. It won’t necessarily be a classic suit, it could be jeans and a simple T-shirt, but the fabric and style will keep their shape and won’t draw attention to themselves, but will remain just clothing.
Brands that have chosen the luxury segment spend years selecting the right pattern or even the width, length, and texture of the back of the watch strap.
Harmony
The principle of the style: high quality materials and production, no obvious branding and always a calm color scheme.
Unlike bright colors and flashy solutions, it is impossible to get tired or fed up with objects in pastel colors, which are as convenient and comfortable as possible in terms of functionality and do not lose their properties over time. Harmony and soft color schemes continue the theme of good taste, which also includes the comfort of others.
The versatility of the style is also associated with pastel colors. Bright colors are associated with a particular time of day, activity, or mood. Also, an accent color does not suit everyone, and quiet luxury implies a person dressed with taste or an elegant interior. Soft tones are acceptable in any circumstances and are suitable with rare exceptions for everyone.