How does black PR affect a personal brand? Working on creating a personal brand is quite labor-intensive and time-consuming. In addition, many may think that such a person’s reputation should be perfect and without any dark spots. But I assure you that this is not so.
By creating the right image, you can lose the trust of potential clients, consumers of your services or products. How can this happen? Yes, easily. We all know very well that there are no perfect people. Therefore, when you present yourself as a brand person and the media only talks about how good everything is with you, how perfect everything is, and your name cannot be undermined, you just want to think about this idyll. Is this man telling the truth? Should we believe someone whose biography reflects only his best qualities? Doubtful.
A brand person should not be afraid to be funny or get into ridiculous stories. Besides, self-PR has never bothered anyone. In the book How to Become Famous and Rich, I told my readers: “Not everything about a person has to be perfect, because then they won’t believe him.” Everyone has shortcomings. Therefore, when you hear negativity in your direction, you should not immediately throw yourself in with your fists. Perhaps in this case, black PR will benefit you. It helps well to announce or remind about yourself when the public has forgotten you.
Examples of black PR
Black PR is not always bad. Yes, in some cases it is better to fight it. An example of black PR that works against you: let’s say you are the owner of a chain of cafes, and Internet users write negative reviews and spread rumors about poor service.
But if someone writes that you were seen in the company of famous people whose reputation is viewed only from a negative side, then, most likely, vacationers will go to your establishment just to look at you. And, yes, this will attract the public and draw attention to your kitchen.
Protection from black PR
All negativity towards your pumped-up personal brand can be channeled into a peaceful direction.
- Firstly, if it is really necessary and is harmful to business, you can contact the press and give a refutation of the information that is spreading on the Internet faster than a virus.
- Secondly, you should always have your trump cards in your hand. It is likely that your competitors are simply competing with you, and therefore, taking this into account, work is underway on the comments themselves.
To help yourself and, so to speak, further boost your personal brand by indicating your advantages, you can write and publish certain materials on the Internet.
Black PR on the Internet
Articles
White PR, like black PR, has a good effect on the Internet user. All that matters is the correct presentation. Therefore, you can present the material with self-criticism and tell the public a story so that it captivates everyone.
And if you just need to remind yourself, then the owner of a personal brand can order eyeliner with black PR. Yes, that’s what celebrity life is like. There is a constant need to be on the lookout for information that can impact a person’s brand that has taken years to build. If you have quality content, you can visit and post materials in PIKABU and SPARK magazines.
Reviews
The easiest way to help your reputation is to publish positive information about yourself and your business, which will cover up all the negativity created by competitors. You can ask real consumers to write reviews about your product, service, but in this way it will not be possible to outshine black PR specialists anytime soon. It is better to contact someone who will do this work to order.
1000 positive reviews about you on the Internet, written from different accounts and on different information platforms, will lead to the desired result. Many of your fans will simply decide that the black PR was intentionally created by your competitors. Now you are out of danger.
Comments
Our beloved social networks are now a kind of mass media. Having read something bad about yourself in some group that spoils your reputation, you can simply be indignant at this, but there are other options.
A brand person who values himself has the right to unsubscribe from such a comment. By entering into dialogue, you will be able to show yourself as an honest person who is not afraid of either black PR or the rudeness of haters. As a result, reactions towards your brand will be less negative. And in order to show yourself on the positive side, you can pay for the services of people who create paid content. Under a negative post, information will regularly appear that refutes what was written by competitors or dissatisfied users of the resource.
