Goodwill: how to measure the value of business reputation
Increasing goodwill will not only help increase consumer loyalty to the brand, but also improve relationships with investors, and then attract new sponsors to the business.
Tax expert
Founder of the Irina Smirnova Business Protection Center. Member of the Expert Council on Entrepreneurship of the Youth Parliament under the State Duma of the Russian Federation. Founder of professional advanced training courses for accountants and managers. Expert on International Financial Reporting Standards and tax risks. Certified Tax Advisor.