One of the key factors for success in business is trusting relationships with clients. In this article I will tell you how, with the help of a personal brand, you can build quality relationships with your audience and successfully develop your business.
Blogging on social networks
Actively maintaining a personal blog on social networks and regularly publishing expert content help an entrepreneur create a positive image and attract the attention of potential clients. By filling your profile with useful posts, reels, you not only once again confirm your expertise, but also establish a trusting relationship with the client even before the first contact.
Therefore, try to regularly maintain a professional blog on social networks, publish real cases, give useful advice and share your expert opinion – all this forms a strong personal brand and builds trust in you from potential customers even before they purchase your service or product.
3 main elements of a company’s image
I am actively developing my personal brand through a blog on YouTube and social networks. In my videos, I provide future clients with the opportunity to get acquainted with the most interesting and current objects, as well as evaluate him in advance as an expert in the real estate field.
In reviews of houses, I not only describe their configuration and contents, but also share my knowledge about the features of architecture, layout and surrounding infrastructure. Based on this information, I form an image of a family for which a particular house would be suitable.
The potential client gets the impression that he knows me even before we met or began business correspondence. This builds a level of trust, and it often happens that at shows people recognize me and say: “Oh, it’s you, we’re watching your videos.” In addition, a personal blog mitigates one of the most difficult barriers during the first meeting, when buyers are evaluating not only the house, but also the broker with whom they will be working.
The next element is communication in the interaction process. As mentioned earlier, it is important to me to become a partner to my clients. At all stages of searching for real estate, negotiations, concluding a deal and handing over the keys, even if difficulties arise, the client feels that I am not just selling him a house, but helping him make his dream come true.
Therefore, at shows and meetings, I adhere to a business style to the smallest detail. I emphasize the importance of elegance and neatness. For example, at my agency I developed a “collar” dress code: in winter – a shirt or polo, in summer – polo. Crew neck T-shirts are not permitted.
And there is one more nuance: for a broker, a car is a second home, since he is constantly on the move between meetings with clients and showing houses. In the elite real estate segment, having a good car is not only convenience, but also a certain factor that inspires confidence in it.
A few additional recommendations
First, instead of putting pressure on the client to make a quick decision, it is better to provide him with enough information so that he can assess the situation for himself. This way, the person will feel more confident and comfortable in the process of collaborating with you.
Secondly, talk only about what you are sure of, do not spread rumors or speculation. Clients value honesty and straightforwardness, so make sure the information you provide is based on reliable sources and your own experience.
